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About Us

Avant Supermarket Group, with its extensive experience and over a century of collective knowledge in the grocery sector, stands as the leading insurance provider in the retail food industry.

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Our commitment to serving a diverse clientele, from small-town grocers to large multi-location enterprises, is unwavering. We prioritize best-in-class insurance programs, tailored services, expert claims handling, and effective risk management, enabling our clients to focus on what they do best — running their businesses. 

Our History

Avant Supermarket Group’s expertise and rich history began in 2007 under the name Supermarket Insurance Group (SIG), catering to the distinct insurance requirements of independently owned retail grocers. 

However, the experience of our founders dates back even further…
In 1979, Associated Wholesale Grocers (AWG) launched the Supermarket Insurance Agency (SIA), a retail agency designed to consolidate individual grocers into a collective purchasing group, thereby increasing their buying power. By 1991, SIA took a significant step forward by establishing a subsidiary, Benchmark Insurance Company, which was designed to take on risk and issue health insurance policies. It quickly expanded its services to include Workers’ Compensation and property and casualty coverage.

​​Flash forward to 2007, AWG divested its insurance operations from SIA and Benchmark to concentrate more on wholesale. This decision paved the way for key Benchmark personnel to create SIG, as they already possessed decades of experience in insuring retail grocers — encompassing product development, underwriting, risk management, loss control, safety engineering, and claims — to reclaim a vital space in the insurance market.

​In 2017, SIG was acquired by Avant, a prominent national niche insurance provider headquartered in Nashville, Tennessee. We rebranded ourselves as the Avant Supermarket Group, expanded our partnerships with insurance carriers, and broadened our target customer base to include a broader range of food retail owners.

Identified as a platform of extensive growth, Avant was purchased in 2020 by insurance solutions giant Specialty Program Group (SPG). SPG offers access to capital and investment, deep carrier relationships, creative thinking, product development, and broad distribution, all while allowing their insurance businesses to maintain the essence of what makes them successful.

Today

Avant Supermarket Group proudly remains 100% focused exclusively on insuring the food retail industry. 

Our commitment extends beyond just providing coverage; we strive to build a growing company in partnership with our market partners, customers, and team members.

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