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Grocery Store Insurance, Grocery Insurance, Grocery Insurance Program, Grocery Store Insurance Program

Grocery Store Insurance

Meet your grocery store insurance professionals at ASG

William R. “Bill” Morrison- President. Bill leads Avant Supermarket Group (ASG) and its efforts to provide a successful program to support retail grocers. Bill, a Certified Public Accountant by training and education, has over two decades experience specifically with grocer’s business and over three decades general experience in the field of insurance company management and accounting. He was previously the President of Benchmark Insurance Company - a stock property/casualty insurance company that had for years specialized in insurance for independent retail grocers prior to ownership change.


John V. Spain, CPCU, ARC, ARe -Vice President and Secretary. John has a long track record of successful relations with regulators, carriers, and producers in the multiple functions of insurance program management. He was active in all elements of the product design and expansion of the grocers program from its initial general agency format to the programs written by Benchmark across the country. Coming full circle, John works with the ASG team in its general agency format using his broad understanding of insurance gained through over 25 years of experience with grocery store programs and as a regulator with the Kansas Insurance Department.


David G. Edison, CPCU -Vice President Business Development. Dave has over 25 years of experience in the grocery and supermarket insurance industry. He has over 30 years of experience in the insurance industry in claims, operations, and marketing. Dave spent the majority of his career as the Vice President of Sales & Marketing for Grocers Insurance, building this small grocery warehouse owned agency/insurance company into one of the largest writers of insurance for the independent grocer in the United States. Dave focuses his efforts in the Western Region to help build ASG as the premier provider of insurance and risk management services for the independent grocer.


Eric R. Morrison -Director, Program Underwriting. Eric has over 15 years of experience in the insurance industry, over a decade of experience underwriting retail grocers and 5 years of experience with other exposures prior to that. Eric understands the exposure elements of the retail grocer and the requirements of insurance carriers. His specific knowledge of this class of business adds value to the insurance products required by retail grocers. He provides valuable service to insurance producers to assure the needs of the retail grocer are met.


Gail Sanders -Director of Claims. Gail handles all property/casualty claims for the supermarket/grocery store program. She has over a dozen years of experience with insurance claims for retail grocers and over 20 years of industry experience. She has extensive experience in litigation management and catastrophic claims management. While her efforts with ASG support the property/casualty claims of grocery retailers, her industry experience provides significant benefit to our clients for any line of coverage.


Brian Moore, ASP, CRM -Director, Loss Control. Brian worked with our team at Benchmark for 5 years as a Senior Loss Control Representative before working with several large national and regional carriers. There he expanded the breadth and depth of his knowledge in the safety and loss control field. He’s returned to the SIG team to put his skills, knowledge and training to work to aid ASG’s policyholders in maintaining operations that reduce the losses and accidents which erode store profits and increase insurance costs.


Kristi Lefler -Underwriting/Claims Assistant. Kristi also returns to the ASG team having worked with us at Benchmark followed by stints in local retail agency operations. Her knowledge of our operations in support of independent grocers, coupled with the experience gained in retail agencies, makes Kristi a great pick in an administrative role for our team.


Carmen Coates -Accounting Support Specialist. Carmen provides support to the various elements of transactional accounting at ASG. Her knowledge and ability allows ASG to continue its popular ACH payment plan that provides retail grocers wide flexibility in the payment schedule through automatic bank drafts at no charge to our customers or agents.

   Avant Supermarket group team