Discipline + Speed = Win

Grocery Store Insurance, Grocery Insurance, Grocery Insurance Program, Grocery Store Insurance Program

Grocery Store Insurance

   Avant Supermarket group team

Meet your grocery store insurance professionals at ASG

William R. “Bill” Morrison- President. Bill leads Avant Supermarket Group (ASG) and its efforts to provide a successful program to support retail grocers. Bill, a Certified Public Accountant by training and education, has over two decades experience specifically with grocer’s business and over three decades general experience in the field of insurance company management and accounting. He was previously the President of Benchmark Insurance Company - a stock property/casualty insurance company that had for years specialized in insurance for independent retail grocers prior to ownership change.


Gail Sanders -Director of Claims. Gail handles all property/casualty claims for the supermarket/grocery store program. She has over a dozen years of experience with insurance claims for retail grocers and over 20 years of industry experience. She has extensive experience in litigation management and catastrophic claims management. While her efforts with ASG support the property/casualty claims of grocery retailers, her industry experience provides significant benefit to our clients for any line of coverage.


Brian Moore, ASP, CRM -Director, Loss Control. Brian worked with our team at Benchmark for 5 years as a Senior Loss Control Representative before working with several large national and regional carriers. There he expanded the breadth and depth of his knowledge in the safety and loss control field. He’s returned to the SIG team to put his skills, knowledge and training to work to aid ASG’s policyholders in maintaining operations that reduce the losses and accidents which erode store profits and increase insurance costs.


Kristi Lefler -Underwriting. Kristi also returns to the ASG team having worked with us at Benchmark followed by stints in local retail agency operations. Her knowledge of our operations in support of independent grocers, coupled with the experience gained in retail agencies, makes Kristi a great pick in an underwriting role for our team.


Carmen Coates -Accounting Support Specialist. Carmen provides support to the various elements of transactional accounting at ASG. Her knowledge and ability allows ASG to continue its popular ACH payment plan that provides retail grocers wide flexibility in the payment schedule through automatic bank drafts at no charge to our customers or agents.